ASHARI

The Assamese terracotta art and culture took their birth in Asharikandi through a few clusters of pottery families. Today, more than 80 percent of the families of this village are engaged in this ethnic art (handicraft) and pass their lives after selling the terracotta items in the national and international markets. In the run-up to the 2024 general election, the terracotta village was accorded the Geographical Indication (GI) tag, further enhancing its reputation and that of its products.

 VISION To create a brand that balances authentic tradition with innovative design, redefining luxury through sustainable and meaningful craft. MISSION To spotlight the beauty and craftsmanship of terracotta while preserving and promoting India's cultural heritage.